The initiative is currently being implement in Kiambu and Muranga County with technical and Financial support from Tudor Trust through a consortium of 4 organisations implementing agro-ecology with small holder farmers. The project implementing partners are Resources Oriented Development Initiatives (RODI) as the lead partner in collaboration with, Youth Action for Rural Development (YARD), Organic Agriculture Centre of Kenya (OACK) and Community Sustainable Development Empowerment Programme (COSDEP)
The initiative is targeting the following target beneficiaries:
-  600 small holder coffee farmers in 2 cooperative societies in Murang’a and Kiambu Counties
- Â 100 Youth from the households of the small holder coffee farmers to equip them with entrepreneurial skills and support them to establish cottage industries and other income generating activities as a form of creating self-employment for the youth
- 50 workers in 2 cooperative societies who are involved in coffee processing, drying, sorting and bulking